March 20, 2026Updated: Mar 28, 20265 min408 views
From tea ceremonies to ninja training, discover the authentic cultural experiences that 42 million visitors are seeking in Japan.
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In 2025, a record 42.68 million foreign visitors came to Japan. But what they seek has fundamentally changed — from shopping to authentic cultural experiences. From tea ceremonies and Zen meditation to samurai training, traditional crafts, and rural village stays, this article explores the cultural experiences that are drawing the world to Japan.
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